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Advertiser | Campaigns

Campaigns (/advertiser/campaigns) is where you create, duplicate, submit, start, and pause ad campaigns.

Campaigns list

Campaign list​

Each row shows:

  • Name and status (draft, pending moderation, active, paused, etc.)
  • Placement: Mini Apps, bots, channels, or other supported inventory
  • Budget / spent: gross budget and synced spend
  • Impressions / clicks
  • Actions: Submit, Start, Pause, Refresh, Duplicate

Duplicate copies an existing campaign as a new draft and opens /advertiser/campaigns/[id]/edit.

Create campaign​

Click New Campaign or open /advertiser/campaigns/new for the full-page wizard.

Step 1: Setup​

  • Name: Internal campaign name (your account tag is added automatically for routing)
  • Placement: Pick inventory with compact phone previews (Mini Apps, bots, channels, etc.)

Placement picker

Step 2: Format​

Choose post-style, rewarded video, task, channel post, or bot ad. Performance hints help you match format to goal. Post-style accepts JPG, PNG, or GIF.

Step 3: Strategy​

  • Billing: CPM (pay per show) or Target CPC (tCPC) with bid amount
  • Budget: Gross budget in USDT
  • Frequency cap: Optional max impressions per user (1-7)
  • AdsGram forecast: Recommended CPM or tCPC bid from the ad network (Apply button)
  • Estimates: Impression estimate before you launch (CPM)

Step 4: Targeting​

Targeting step

  • Language and country (all or specific multi-select)
  • VPN audience cards
  • Platform: iOS, Android, or both
  • Telegram Premium and TON wallet toggles

Step 5: Creative​

  • Up to 10 variants (A/B) per campaign
  • Pick media from your library or upload inline
  • Tracking: Link presets (web, Telegram, AppsFlyer), macro checklist, ERID
  • Set title, link, button label, advertiser icon, brand name, and subtitle
  • Live AdsGram-style preview stays visible while you scroll (sticky preview column)

Save draft is available on every step. Inline field errors and a summary banner appear when a step is incomplete.

Full wizard

Saving creates a draft. Submit reserves budget from your wallet and sends the campaign to moderation.

After submit​

  • Status moves to pending until approved.
  • Use Start when approved to begin delivery.
  • Refresh or Sync now (Analytics) pulls status and spend from the network.

You need sufficient available balance before submit. See Billing.

See: Ads, Media, Analytics, Dashboard.