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Advertiser | Campaigns

Campaigns (/advertiser/campaigns) is where you create, duplicate, submit, start, and pause ad campaigns.

Campaigns list

Campaign list​

Each row shows:

  • Name and status (draft, pending moderation, active, paused, etc.)
  • Placement: Mini Apps, bots, channels, or other supported inventory
  • Budget / spent: gross budget and synced spend
  • Impressions / clicks
  • Actions: Submit, Start, Pause, Refresh, Duplicate

Duplicate copies an existing campaign as a new draft and opens /advertiser/campaigns/[id]/edit.

Create campaign​

Click New Campaign or open /advertiser/campaigns/new for the full-page wizard.

Step 1: Setup​

  • Name: Internal campaign name (your account tag is added automatically for routing)
  • Placement: Pick inventory with compact phone previews (Mini Apps, bots, channels, etc.)

Placement picker

Step 2: Format​

Choose post-style, rewarded video, task, channel post, or bot ad. Performance hints help you match format to goal. Post-style accepts JPG, PNG, or GIF.

Step 3: Strategy​

  • Billing: CPM (pay per show) or Target CPC (tCPC) with bid amount
  • Budget: Gross budget in USDT
  • Frequency cap: Optional max impressions per user (1-7)
  • AdsGram forecast: Recommended CPM or tCPC bid from the ad network (Apply button)
  • Estimates: Impression estimate before you launch (CPM)

Step 4: Targeting​

Targeting step

  • Language and country (all or specific multi-select)
  • VPN audience cards
  • Platform: iOS, Android, or both
  • Telegram Premium and TON wallet toggles

Step 5: Creative​

  • Up to 10 variants (A/B) per campaign
  • Pick media from your library or upload inline
  • Tracking: Link presets (web, Telegram, AppsFlyer), macro checklist, ERID
  • Set title, link, button label, advertiser icon, brand name, and subtitle
  • Live AdsGram-style preview stays visible while you scroll (sticky preview column)

Save draft is available on every step. Inline field errors and a summary banner appear when a step is incomplete.

Full wizard

Saving creates a draft. Nothing is reserved until Submit.

Mini App posts (post-style, video, banner, main-page tile) are billed on CPM (per 1,000 views). Pay-per-click is available for task ads. Bot and channel formats cannot be submitted from TG.app yet. Use a Mini App post, or create that placement in the AdsGram cabinet.

Each campaign row on /advertiser/campaigns states where it is: draft, in review, approved, running, paused, declined, or not sent.

After submit​

  • Status moves to In review. The budget is reserved and is not spent until you press Start after approval.
  • If submit fails before the network accepts the campaign, the wallet is not charged. The row says Not sent and shows the reason.
  • If the network declines the ad, unused budget returns to your available balance automatically.
  • On a paused, declined, or failed campaign, Return budget on /advertiser/campaigns sends the unused reserve back to /advertiser/billing. A paused campaign is closed when you return the budget, so it cannot resume without a new submit.

You need sufficient available balance before submit. See Billing.

See: Ads, Media, Analytics, Dashboard.